http://www.gucci.com/us/worldofgucci/videos/cruise-campaign-bts-video
Gucci Cruise collection 2011 a modernist travel statement, with easy sophistication as its leitmotif.Stylish travel has always inspired the House of Gucci since it was founded in 1921 and so this theme is further explored in its latest Cruise Collection for 2011. With an elegant voyage very much in mind, Creative Director Frida Giannini interprets the contemporary female wardrobe with faultless nonchalance, alternating between an edgy chic urban attitude and an ultra glamorous spirit. A new journey for Spring 2011 with the new ad campaign - along with models Nikola Jovanovic and Raquel Zimmermann shot by Mert & Marcus.
Even though gucci always use the blue water concept for Spring Summer Collection ad campaign, I find it special for Gucci Cruise 2011 ad campaign concept because they came up with more refreshing ideas for their ad which the models has to play with the water and swam in the water and made underwater shot while promoting their new collections.
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